CLEAN BEAUTY MYTHS – What exactly is “clean” beauty?

What exactly is “clean” beauty?

Clean is beauty’s favourite buzzword, and it is everywhere. In recent years, many clean brands have entered the spotlight, endorsed by large retailers who are providing “clean” stamps of approval.

In 2019 conscious consumerism pushed the UK organic beauty and wellbeing market to reach an all-time high. While it is great that the beauty community is trying to promote sustainable products that are good for our skin, this gives the impression that if a brand does not market itself as “clean beauty”, other brands are “dirty” and immoral in comparison, full of toxic ingredients that are poorly sourced bad for your skin. Newsflash: it isn’t as simple as that.

Clean is a “feel-good” word, popular in marketing through “clean” lifestyles and “clean” eating, we often feel like clean is an honest and universal term, meaning that we almost never question it. This can leave the term open to misuse and misinterpretation.

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CARBON NEUTRAL SKINCARE: Why is seaweed a Carbon Sink? – Bolt Beauty

Firstly, what is a carbon sink?

It’s something that takes out more carbon dioxide from the environment than it releases. The main natural carbon sinks are plants, the ocean, and soil. Each of them effectively take carbon dioxide out of the environment through their normal processes. They then “store it” in a form that doesn’t contribute to greenhouse gasses or accelerate climate change.

Most of us know that trees can help reduce the amount of carbon dioxide from the environment (they “use it up” through the process of photosynthesis – where they turn carbon dioxide, light and water into a bigger tree). Planting trees has, therefore become a widely know and used way to combat climate change.

However, did you know that seaweed is a highly effective carbon sink? Scientists are now looking at how it could be used to prevent global warming.

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